Creative Head Magazine - The Entrepreneur
Tel: 0115 941 5117
James Henderson, Great Lengths Certified Stylist and salon owner of M Hair Extensions Nottingham
"We were one of the first salons in the UK to introduce hair extensions more than 25 years ago, when they were still relatively unheard of. I've seen them develop from their infancy of predominantly mono-fibre synthetic material to high-quality remy strands that can be applied in under an hour.
"I've been using Great Lengths since 2014 and we achieved platinum status in its grading scheme in 2015, which we have maintained. This year we became one of the few places in the country to be awarded Elite status, which is a new category Great Lengths has introduced for its highest achieving salons."
"In order to offer a more extensive service to our clients we became a credit broker in 2014 so customers are able to spread the cost of their purchase. This has proven very popular and helped to establish client retention."
"Being part of the Great Lengths brand has definitely helped raise our salon's profile and profits. Its imagery and marketing strategy supports the quality of hair on offer, so it's a complete 360-degree product. Because of the superior hair quality and commitment to ethical sourcing, in 2015 I started the now global collaboration between Great Lengths and The Little Princess Trust. This allows clients to donate their used hair extensions and enables this amazing charity to provide real hair wigs for children suffering hair loss through cancer treatment and other illnesses."
"Great Lengths extensions are easy to use, easily customisable, and the ultrasonic machine is in a league of its own. It offers a clean and precise application, and while a full head of extensions usually takes a couple of hours, adding volume can take as little as 30 minutes."
"The key is a bespoke approach to each client. I always give a thorough and in-depth consultation where we discuss their lifestyle and expectations. This will determine the length and amount of hair needed to achieve their desired look. I pride myself on my ability to customise the bonds and give the client a totally unique finish, which ensures they keep coming back to me."